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    Author :: David A. Aaker


   
Building Strong Brands
 -by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More



Author in Focus

A little about me: I always knew I wanted to work with books somehow, so I studied English at university before working in a bookshop, a literary ag Read More...

Book of the Week

NAKULAN VEETTIL YAARUMILLAI

by: S.RAMAKRISHNAN

 Fables and Parables எனும் குறுங்கதை வடிவம் உலகெங்கும் ஒரு தனித்த இலக்கிய வகைமைய Read More...
 
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