Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

Books By Author :: David A. Aaker

Building Strong Brands

-by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More

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Lucy Foley

A little about me: I always knew I wanted to work with books somehow, so I studied English at university before working in a bookshop, a literary ag Read More...

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A GENTLEMAN IN MOSCOW

by: AMOR TOWLES

OVER 4 MILLION COPIES SOLD A Showtime/Paramount+ series starring Ewan McGregor as Count Alexander Rostov From the number one New York Times-bestselling author, a beautifully transporting novel about a man who is ordered to spend the rest of his life inside a luxury hotel 'A wonderful book' - Tana French 'This novel is astonishing, uplifting and wise. Don't miss it' Read More...

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Books By Author :: David A. Aaker

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