Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

Books By Author :: David A. Aaker

Building Strong Brands

-by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More

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Lucy Foley

A little about me: I always knew I wanted to work with books somehow, so I studied English at university before working in a bookshop, a literary ag Read More...

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THE TREASURE SEEKERS

by: GERONIMO STILTON

Join the Thea Sisters as they travel the world in search of the seven hidden treasures! The Thea Sisters are on a new adventure! It all begins when they discover a diary belonging to an old explorer. It tells the legend of seven mysterious treasures. The girls find themselves on a search for the first treasure: the mythical Ivory Garden. Could it be real? Read More...

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Books By Author :: David A. Aaker

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