Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

Books By Author :: David A. Aaker

Building Strong Brands

-by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More

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Lucy Foley

A little about me: I always knew I wanted to work with books somehow, so I studied English at university before working in a bookshop, a literary ag Read More...

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THE HOMECOMING

by: PREETI SHENOY

When the past unravels, is love enough to hold the future together? To the world, Alka’s life is picture-perfect—she lives a charmed existence in a beautiful heritage bungalow on her husband Subbu’s coffee estate with their two lovely daughters. But when disaster strikes after Subbu’s near-fatal accident, buried secrets begin to surface, ripping apart the veneer of p Read More...

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Author Details

Books By Author :: David A. Aaker

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