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Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

     Books By Author :: David A. Aaker

   
Building Strong Brands
 -by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More



Author in Focus

A little about me: I always knew I wanted to work with books somehow, so I studied English at university before working in a bookshop, a literary ag Read More...

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NAKED: HOW TO FIND THE PERFECT PARTNER BY REVEALING YOUR TRUE SELF

by: DAVID WYGANT

 Are you sick and tired of trying to make your relationships work? Have you had enough of putting your own needs and desires on the back burner while you try to fulfill those of someone else? Here’s the reality of the situation: dating is not about trying to make things work, and it’s not about putting off the things you want. What dating is all about Read More...
 
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