Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

Books By Author :: David A. Aaker

Building Strong Brands

-by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More

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Lucy Foley

A little about me: I always knew I wanted to work with books somehow, so I studied English at university before working in a bookshop, a literary ag Read More...

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DOG MAN: FOR WHOM THE BALL ROLLS BOOK 7

by: DAV PILKEY

Howl with laughter with dog man, the internationally bestselling series from DAV Pilkey, the creator of Captain Underpants! the supa buddies have been working hard to help dog man overcome his bad habits. But when his obsessions turn to fears, dog man finds himself the target of an all-new Supervillain! Meanwhile, Petey the cat has been released from Jain and starts a new life with li'l Pete Read More...

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Books By Author :: David A. Aaker

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