Earn With Us Join - Us
X
Follow us on
Text Size  A-- A--A

Categories


   Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

     Books By Author :: David A. Aaker

   
Building Strong Brands
 -by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More



Author in Focus

A little about me: I always knew I wanted to work with books somehow, so I studied English at university before working in a bookshop, a literary ag Read More...

Book of the Week

A WRINKLE IN TIME

by: MADELEINE WICKHAM

 Puffin Classics: the definitive collection of timeless stories, for every child. We can't take any credit for our talents. It's how we use them that counts. When Charles and Meg Murry go searching through a 'wrinkle in time' for their lost father, they find themselves on an evil planet where all life is enslaved by a huge pulsating brain known as 'It'. Meg, Charles and their friend Read More...
 
Leading Online Library in Chennai © bookandborrow.com. All Rights Reserved.