Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

Books By Author :: David A. Aaker

Building Strong Brands

-by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More

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Lucy Foley

A little about me: I always knew I wanted to work with books somehow, so I studied English at university before working in a bookshop, a literary ag Read More...

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THEA STILTON AND THE LOST LETTERS

by: GERONIMO STILTON

An adventure to behold ‘Thea Stilton and the lost letters’ is a story book of Russian origin. Thea sisters are in Russia, competing for a figure skating championship. But things take a bad turn when one of their new friends is accused of being a thief and she is barred from entering the championship. She could not compete for the gold medal. A team of five mice resolve to clear h Read More...

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Books By Author :: David A. Aaker

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