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Fromm, president of Barkley & Evergreen Advertising in Kansas City, believes in breaking the "rules" of business ... Read More
Building a New Business within a Profitable Old One Even world-class companies, with powerful and proven business model... Read More
In today’s exceedingly complex and fast changing market place, businesses have to constantly find innovative solutions to... Read More
A former reporter for The Wall Street Journal offers a critical account of the leadership of General Electric's Chief Executive... Read More
New managers must learn how to lead others rather than do the work themselves, to win trust and respect, to motivate, and to st... Read More
The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archives. ... Read More
The BlackBerry is — quite literally — everywhere. President Barack Obama admits he can't live without it. Oprah Win... Read More
Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. ... Read More
His vision changed our world. But in this monumental work Bill Gates argues that the capabilities of computers, software, and n... Read More
A little about me: I always knew I wanted to work with books somehow, so I studied English at university before working in a bookshop, a literary ag Read More...